Bybit has launched a dedicated European platform, Bybit.eu, aiming to serve customers across the European Economic Area (EEA) under the EU’s new crypto rulebook, MiCAR (Markets in Crypto-Assets Regulation). For many existing users in Europe, this means migrating to the EU platform to keep using services and to access EU-specific pricing and promotions.
What changed: a separate EU/EEA platform
MiCAR introduces a single EU framework for crypto-asset service providers (CASPs). In practice, large exchanges are setting up EU entities and local compliance processes (e.g., onboarding, disclosures, complaints handling, safeguarding of client assets) and, for users, this often results in a new EU account environment and updated terms.
Bybit says its EU operations are anchored in Vienna, Austria, following engagement with local regulators (commonly cited: Austria’s Financial Market Authority, FMA).
Why EU users may need to migrate
- Regulatory segmentation: EEA customers are typically routed to an EU entity/platform to meet MiCAR-related obligations.
- Product availability: Certain features (for example, derivatives) may return or remain restricted depending on eligibility, country rules, and Bybit’s offering.
- Updated onboarding: Expect refreshed KYC/AML checks, risk disclosures, and sometimes new account identifiers.
Migration perks mentioned: bonuses and fees
Bybit has promoted incentives for users moving to Bybit.eu. As campaigns can change by country and over time, always verify current terms on the official promotion page before taking action.
Incentives highlighted for EU migration
- Free Bitcoin bonuses (campaign-based)
- Welcome rewards (previously advertised up to €25 in some promos)
- Lower trading fees (the article previously cited a reduction from 0.25% to 0.10%; confirm current fee schedule on Bybit.eu)
- Derivatives access for eligible users where offered (availability may vary by jurisdiction and profile)
Bybit’s EU rollout: what the company said
Bybit announced its European operations publicly (previously communicated as a July launch) and positioned the EU platform as a regulated, locally engaged offering.
“With Bybit EU, we’re merging innovation with regulation to create a trusted crypto ecosystem right in the heart of Europe,” said Ben Zhou, co-founder and CEO of Bybit.
What to do if you’re an existing EEA user
Bybit has indicated that some legacy arrangements (including a Netherlands setup previously operated with a partner) would be winded down, requiring users to move to the EU platform to continue service. If you’re affected, the typical steps are:
- Go to Bybit.eu
- Register (often recommended to use the same email address as your existing account, where instructed)
- Complete identity verification (KYC)
- Review and accept updated EU terms, disclosures, and privacy notices
- Transfer funds to the new EU account (follow Bybit’s official migration guidance)
- Claim any applicable welcome bonuses if you meet the promotion rules
Bybit has also marketed deposit/trading campaigns (for example, “Deposit Blast-Off Europe”) with higher reward caps. These promotions are typically time-limited and may require specific actions (minimum deposit, trading volume, product type). Check eligibility and country restrictions.
New to Bybit in Europe?
If you’re in the EEA and considering Bybit for the first time, the main draw of Bybit.eu is the EU-specific onboarding and a product stack designed to fit the MiCAR era. You may see different features, fees, and disclosures than on non-EU platforms.
Get started on Bybit.eu (review applicable terms and local restrictions before signing up).
FAQ
Does MiCAR mean Bybit is “EU-wide licensed” automatically?
MiCAR creates a harmonised framework, but the practical ability to serve customers across the EEA depends on the provider’s authorisation status, scope of permissions, and cross-border setup. Always check Bybit.eu and your local regulator’s registers/communications for the most current status.
Will my features (like derivatives) be the same after migrating?
Not necessarily. Product availability can differ by country, customer type, and internal eligibility checks. Even within the EEA, exchanges may offer a different set of products or impose additional restrictions to meet regulatory requirements.
Do I have to migrate if I’m already a Bybit user in the EU?
If you’re an EEA resident using a legacy/partner setup, you may need to migrate to Bybit.eu to keep uninterrupted access. Follow Bybit’s official notices for timelines (such as platform wind-down dates) and migration instructions.
Key takeaways
- Bybit has launched Bybit.eu for EEA users, aligning operations with the MiCAR regulatory environment.
- Existing European users may need to migrate accounts to continue using services under the EU platform’s terms.
- Promotions (free BTC, welcome rewards) and fee schedules are campaign-based and should be verified on Bybit.eu.
- Feature availability (including derivatives) can vary by country and eligibility.
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